Martine Jarlgaard

Described as a “technology pioneer” by Forbes and Fast Company Martine Jarlgaard merges metaverse, Extended Reality (XR), art, climate impact and strategic partnerships to challenge the way in which we think and behave.

Featured in Forbes, CNN, Huffington Post, Vogue, Fast Company, on BBC World News, WORLD EXPO Live TV Martine Jarlgaard has given talks at Yale University, Human Rights Foundation and the Inter-American Development Bank (IDB) around topics such as the potential of the metaverse and XR, digital identity, the future of fashion, dematerialising consumption, Blockchain-powered transparency and human creativity in the age of AI.

Prior to this Martine Jarlgaard worked in the luxury fashion industry with the likes of Vivienne Westwood, All Saints, Diesel and LCF Centre for Sustainable Fashion supported by Kering and the European Development Fund.

how it works

EIWAZ TREE OF LIFE

YOUR MISSION is to rescue the dying MOTHER tree (nature). If you succeed a glowing seed will fall from the crown of the tree. By interacting with the seedling you can make the tree grow. If you do, a real (pre-funded) tree will be planted.

Following this you gain access to EDUCATIONAL tree planting information such as tree species to be planted, GPS locations, CO2 absorption and tree planting funding transparency adding a layer of LEARNING to the immersive climate impact experience.

ENGAGE. CO-CREATE. SHARE

Throughout the EIWAZ TREE OF LIFE AR experience you can capture photos and videos by tapping the eye icon in the bottom left corner.

In the PLAY ZONE of the virtual experience you can make your own EIWAZ TREE OF LIFE by using the size and colour sliders where you choose between various tree stages, scenes, materials and colours. here you’re encouraged to co-create and share your own version of EIWAZ TREE OF LIFE.

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vision

EIWAZ TREE OF LIFE’s innovative combination of experiential art, XR, gamification, entertainment, education, interactivity, community building, and interdisciplinary thinking presents a new language of climate impact as well as adding brand value for project collaborators.

imagine. empower. unite. act.

IMAGINE the reach and engagement of Pokémon Go, the power of nature, the narratives of Tree of Life and gamification of awareness. Changing the way we think and behave while planting a whole lot of trees and preserving nature.

The objective of EIWAZ TREE OF LIFE is to SAVE THE PLANET and to UNITE and EMPOWER humans, and to bring HOPE, ACTION and TRANSFORMATION.
EIWAZ TREE OF LIFE is to be seen as a symbol of every individual’s power to create and improve the world.

Why Mangroves

Why Peatland trees

Where

140,000 Mangrove Trees / Zoological Society of London
GPS coordinates :
Jastillano  
Lat 10°52'20.68"N, Long 122°46'52.58"E
Deles
Lat 10°51'54.52"N, Long 122°46'51.80"E
Javellana
Lat  10°51'36.33"N, Long 122°46'58.00"E

50,000 peatland Trees / Borneo Nature Fondation
GPS coordinates :
Sebangu National Park
-2.329832°, 113.923501°

10,000 Mangrove Trees/ Worldview International Foundation (WIF) via CEMAsys
GPS coordinates :
Ayeyarwady Region
17.3543611 / 94.5851055

Partners

MISSION

The mission of EIWAZ TREE OF LIFE is to unite and empower humans, and to bring hope, action, and disruptive thinking for the future.

By visualising and gamifying one of today’s greatest challenges through art and immersive technology we can engage and empower the audience while creating a real-life impact.

PARTNER WITH US

To scale and maximise impact (numbers of trees planted and nature preserved) EIWAZ TREE OF LIFE seeks to partner with organisations, foundations, companies and individuals. Value proposition for partners consists of CO2 offsetting, visibility and contact with the public while demonstrating how to "walk the talk” when it comes to UN Global Goals. EIWAZ TREE OF LIFE’s innovative combination of experiential art, technology, gaming, engaging entertainment, education, activism, interactivity, community building, and interdisciplinary thinking adds brand value for project partners.

FUNDING

The Danish Arts Foundation (Statens Kunstfond) has funded 5,000 mangrove trees in Myanmar.
CEMAsys has donated 5,000 mangrove trees in Myanmar.
Bestseller Foundation has donated 190,000 trees to be planted in Borneo and in the Philippines.

This takes the total of trees which will be planted to 200,00 trees in 2022.

Who

EIWAZ TREE OF LIFE is a project created by Martine Jarlgaard.

Described as a “technology pioneer” by Forbes and Fast Company Martine Jarlgaard merges Extended Reality (XR), art, climate impact and strategic partnerships to challenge the way we think and behave.

Featured in Forbes, CNN, Huffington Post, Vogue, Fast Company, on BBC World News, WORLD EXPO Live TV Martine Jarlgaard has given talks as a thought leader, futurist and fashion industry expert at Yale University, Human Rights Foundation, the Inter-American Development Bank (IDB), WORLD EXPO Live TV, British Fashion Council, Singularity University etc. around topics such as Extended Reality (XR), MEET YOURSELF, EIWAZ TREE OF LIFE, the future of fashion, digital identity, dematerialising consumption, Blockchain-powered transparency, and human creativity in the age of AI.

Prior to her work in Extended Reality (XR) Martine Jarlgaard worked in the fashion industry with the likes of Vivienne Westwood, All Saints, Diesel and Centre for Sustainable Fashion supported by European Development Fund and Luxury Group Kering.

HUFFINGTON POST: "Martine is a curious and impassioned designer with a rich educational background. She gained a BA/MA at the Royal Danish Academy of Fine Arts in Copenhagen and did a stint at Rhode Island School of Design where she studied sculpture and anthropology amongst other broader fine art and design subjects."

Elements

i = 0;

while (!deck.isInOrder()) {
    print 'Iteration ' + i;
    deck.shuffle();
    i++;
}

print 'It took ' + i + ' iterations to sort the deck.';