Martine Jarlgaard

Described as a “technology pioneer” by Forbes and Fast Company Martine Jarlgaard merges metaverse, Extended Reality (XR), art, climate impact and strategic partnerships to challenge the way in which we think and behave.


Featured in Forbes, CNN, Huffington Post, Vogue, Fast Company, on BBC World News, WORLD EXPO Live TV Martine Jarlgaard has given talks at Yale University, Human Rights Foundation and the Inter-American Development Bank (IDB) around topics such as the potential of the metaverse and XR, digital identity, the future of fashion, dematerialising consumption, Blockchain-powered transparency and human creativity in the age of AI.


Prior to this Martine Jarlgaard worked in the luxury fashion industry with the likes of Vivienne Westwood, All Saints, Diesel and LCF Centre for Sustainable Fashion supported by Kering and the European Development Fund.


MartineJarlgaard.com


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how it works

EIWAZ TREE OF LIFE

YOUR MISSION is to rescue the dying MOTHER tree (nature). If you succeed a glowing seed will fall from the crown of the tree. By interacting with the seedling you can make the tree grow. If you do, a real (pre-funded) tree will be planted.

Following this you gain access to EDUCATIONAL tree planting information such as tree species to be planted, GPS locations, CO2 absorption and tree planting funding transparency adding a layer of LEARNING to the immersive climate impact experience.


ENGAGE. CO-CREATE. SHARE

Throughout the EIWAZ TREE OF LIFE AR experience you can capture photos and videos by tapping the eye icon in the bottom left corner.


In the PLAY ZONE of the virtual experience you can make your own EIWAZ TREE OF LIFE by using the size and colour sliders where you choose between various tree stages, scenes, materials and colours. here you’re encouraged to co-create and share your own version of EIWAZ TREE OF LIFE.

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vision

EIWAZ TREE OF LIFE’s innovative combination of experiential art, XR, gamification, entertainment, education, interactivity, community building, and interdisciplinary thinking presents a new language of climate impact as well as adding brand value for project collaborators.


imagine. empower. unite. act.

IMAGINE the reach and engagement of Pokémon Go, the power of nature, the narratives of Tree of Life and gamification of awareness. Changing the way we think and behave while planting a whole lot of trees and preserving nature.


The objective of EIWAZ TREE OF LIFE is to SAVE THE PLANET and to UNITE and EMPOWER humans, and to bring HOPE, ACTION and TRANSFORMATION.
EIWAZ TREE OF LIFE is to be seen as a symbol of every individual’s power to create and improve the world.


Why Mangroves

  • Mangrove trees absorb up to 3 times more CO2 than other rainforest trees.

  • Grows in saltwater, and protects coastal areas from extreme weather conditions such as typhoons.

  • Roots filter polluted water protecting seagrass and coral reefs.

  • Mangrove forests increase seafood production by up to 50% and are a crucial habitat to foster biodiversity for endangered animals and plant species.

  • Survival rate of each tree is 85%.

  • Mangrove trees protect the community from storm surge.

  • In Myanmar, in the Ayeyarwady Region, only 16% of the original Mangrove forest remains.

  • Planting Mangrove forests create local jobs both directly through breeding and planting, but also indirectly by strengthening the livelihoods of local communities.


  • ZSL Director of Conservation
    Dr Andrew Terry said:


    “ZSL is working on one such project in the Philippines to restore mangrove forests, which act as vital coastal protection from typhoons, and provide important nursery grounds for many fish species. These lesser-known forests also provide far superior carbon capture compared to tropical rainforests due to their peaty soils, making them a real hero in the battle to fight global warming.
    Every player of the EIWAZ TREE OF LIFE will help ZSL to restore 140,000 more mangrove trees in the Philippines.”

    Why Peatland trees

  • Borneo’s vast peatland forests are home to the world’s largest orangutan population.

  • One of the most important terrestrial carbon stores on the planet.

  • Replanting trees prevents soil erosion, restores wildlife habitats and reduces fire risks.

  • Economic and social benefits for indigenous communities.

  • Engages local communities in conservation. 8 community nurseries and 54 local families involved in the reforestation process.

  • Survival rate of each tree is 75% as well as performing well when planted on burnt areas.
  • Where

    PHILIPPINES

    140,000 Mangrove Trees / Zoological Society of London
    GPS coordinates :
    Jastillano  
    Lat 10°52'20.68"N, Long 122°46'52.58"E
    Deles
    Lat 10°51'54.52"N, Long 122°46'51.80"E
    Javellana
    Lat  10°51'36.33"N, Long 122°46'58.00"E


    BORNEO

    50,000 peatland Trees / Borneo Nature Fondation
    GPS coordinates :
    Sebangu National Park
    -2.329832°, 113.923501°


    MYANMAR

    10,000 Mangrove Trees/ Worldview International Foundation (WIF) via CEMAsys
    GPS coordinates :
    Ayeyarwady Region
    17.3543611 / 94.5851055

    Partners

    MISSION

    The mission of EIWAZ TREE OF LIFE is to unite and empower humans, and to bring hope, action, and disruptive thinking for the future.

    By visualising and gamifying one of today’s greatest challenges through art and immersive technology we can engage and empower the audience while creating a real-life impact.

    PARTNER WITH US

    To scale and maximise impact (numbers of trees planted and nature preserved) EIWAZ TREE OF LIFE seeks to partner with organisations, foundations, companies and individuals. Value proposition for partners consists of CO2 offsetting, visibility and contact with the public while demonstrating how to "walk the talk” when it comes to UN Global Goals. EIWAZ TREE OF LIFE’s innovative combination of experiential art, technology, gaming, engaging entertainment, education, activism, interactivity, community building, and interdisciplinary thinking adds brand value for project partners.

    FUNDING

    The Danish Arts Foundation (Statens Kunstfond) has funded 5,000 mangrove trees in Myanmar.
    CEMAsys has donated 5,000 mangrove trees in Myanmar.
    Bestseller Foundation has donated 190,000 trees to be planted in Borneo and in the Philippines.

    This takes the total of trees which will be planted to 200,00 trees in 2022.

    ZSL/The zoological society of london
    Borneo Nature Foundation
    Worldview International foundation
    CEMAsys

    Who

    EIWAZ TREE OF LIFE is a project created by Martine Jarlgaard.

    Described as a “technology pioneer” by Forbes and Fast Company Martine Jarlgaard merges Extended Reality (XR), art, climate impact and strategic partnerships to challenge the way we think and behave.

    Featured in Forbes, CNN, Huffington Post, Vogue, Fast Company, on BBC World News, WORLD EXPO Live TV Martine Jarlgaard has given talks as a thought leader, futurist and fashion industry expert at Yale University, Human Rights Foundation, the Inter-American Development Bank (IDB), WORLD EXPO Live TV, British Fashion Council, Singularity University etc. around topics such as Extended Reality (XR), MEET YOURSELF, EIWAZ TREE OF LIFE, the future of fashion, digital identity, dematerialising consumption, Blockchain-powered transparency, and human creativity in the age of AI.

    Prior to her work in Extended Reality (XR) Martine Jarlgaard worked in the fashion industry with the likes of Vivienne Westwood, All Saints, Diesel and Centre for Sustainable Fashion supported by European Development Fund and Luxury Group Kering.

    HUFFINGTON POST: "Martine is a curious and impassioned designer with a rich educational background. She gained a BA/MA at the Royal Danish Academy of Fine Arts in Copenhagen and did a stint at Rhode Island School of Design where she studied sculpture and anthropology amongst other broader fine art and design subjects."

    Visit her website here: MartineJarlgaard.com

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